On was born in the Swiss alps with one goal: to revolutionize the sensation of running. It’s all based on one radical idea. Soft landings followed by explosive take-offs. Or, running on clouds. 12 years after launching, On has grown into a multi-faceted, premium shoe and apparel brand following one mission; to ignite the human spirit through movement.


The cloudaway.com Sound Walks bring Art Basel into your hands wherever you are, with the goal to encourage the exploration of art through movement. Immerse yourself in a surreal combination of visual and acoustic art created by world-renowned artists, producers, and designers. All you need is a pair of headphones and time to get out and move.


Once you’ve given us permission, cloudaway.com uses your phone’s motion sensor to detect movement. As you begin walking, the media player will come alive, playing specially curated sounds representing the natural surroundings of each Art Basel location. Sound Walks are also accessible on desktop, motion-free.


The lightweight everyday shoe that’s built to explore. Featuring a 3D tread of the Engadin Valley – On’s spiritual home – and utility-inspired one-pull toggle lacing system. A CloudTec® sole delivers comfort that lasts, and the closed midsole ensures no distractions. Sustainably engineered with more than 90% recycled upper mesh.

Discover the Cloudaway.

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